More and more Indians are taking to experiential travel with a focus on offbeat destinations. Using Trippin Traveller’s proprietary data based on its customers, more Indian millennials are choosing experiences over packaged sightseeing tours.
The Indian millennial traveler is willing to spend more for enriching trips. The year 2017 also saw an increase in Indians who want to stay in homestays, preferring the local interactions that such stays offer. “Almost 85% of our customers last year came to us for customized itineraries and travel planning. Despite a surfeit of online portals, Indian travelers also prefer human interaction in planning their travel. Not only are such travelers avid researchers on travel, but they also seek out and request us to provide them with offbeat places and experiences,” says Swati Nair, Co-Founder, Trippin Traveller.
The most popular destinations for 2017 included Cambodia and Vietnam internationally and Sikkim, Meghalaya, and Uttarakhand in India. For 2018, upcoming travel interests include Laos, which has a vibrant backpacker scene, Israel, which has a fascinating combination of history and modernity, and Arunachal Pradesh and Nagaland in India. “We expect the North East to be one of India’s biggest travel destinations over the next five years. Tourism is taking off in a big way here, and we expect increased interest in the North East as a year-round destination,” adds Swati.
Among other interesting statistics, rural travel is fast gaining popularity with substantial development expected in rural tourism in 2018 and beyond. Trippin Traveller’s data found that Indians in the age group of 30-45 years were most likely to ask for and undertake rural travel to offbeat places in India.
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